{"id":11703,"date":"2026-09-03T18:32:56","date_gmt":"2026-09-03T16:32:56","guid":{"rendered":"https:\/\/fromago.info\/fromago-2026-cloture-a-madrid-sa-tournee-de-presentations-342-exposants-et-une-liste-dattente-pour-le-plus-grand-salon-du-fromage-en-plein-air-deurope\/"},"modified":"2026-09-11T18:56:48","modified_gmt":"2026-09-11T16:56:48","slug":"fromago-2026-cloture-a-madrid-sa-tournee-de-presentations-342-exposants-et-une-liste-dattente-pour-le-plus-grand-salon-du-fromage-en-plein-air-deurope","status":"publish","type":"post","link":"https:\/\/fromago.info\/fr\/fromago-2026-cloture-a-madrid-sa-tournee-de-presentations-342-exposants-et-une-liste-dattente-pour-le-plus-grand-salon-du-fromage-en-plein-air-deurope\/","title":{"rendered":"FROMAGO 2026 cl\u00f4ture \u00e0 Madrid sa tourn\u00e9e de pr\u00e9sentations : 342 exposants et une liste d’attente pour le plus grand salon du fromage en plein air d’Europe"},"content":{"rendered":"\n
\n \n @keyframes fprIn{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:translateY(0)}}\n .fromago-pr .anim{animation:fprIn .7s cubic-bezier(.2,.7,.2,1) both}\n .fromago-pr .stat{transition:transform .2s ease}\n .fromago-pr .stat:hover{transform:translateY(-4px)}\n .fromago-pr figure{margin:0;}\n .fromago-pr .foto{transition:transform .2s ease,box-shadow .2s ease}\n .fromago-pr .foto:hover{transform:scale(1.01);box-shadow:0 10px 28px rgba(44,33,24,.2)}\n @media(max-width:560px){.fromago-pr .stat{min-width:100%!important}.fromago-pr .dupla{flex-direction:column}}\n \n\n \n

\n El Camino a FROMAGO<\/strong> ha puesto esta ma\u00f1ana su broche final en la Casa de Zamora en Madrid<\/strong>, a dos semanas exactas de la inauguraci\u00f3n. La tercera edici\u00f3n de la feria llega a su techo: 342 expositores<\/strong> con lista de espera, 45 importadores de 23 pa\u00edses, m\u00e1s de 500 carpas en 3 kil\u00f3metros de recorrido urbano y m\u00e1s de 200 actividades<\/strong>, la mayor\u00eda gratuitas.\n <\/p>\n\n \n

\n \"Isabel\n
Isabel Blanco, Javier Fa\u00fandez y Mariluz U\u00f1a, en la presentaci\u00f3n celebrada en la Casa de Zamora en Madrid.<\/figcaption>\n <\/figure>\n\n \n
\n
\n
342<\/div>\n
expositores, un 30% m\u00e1s que en 2024<\/div>\n <\/div>\n
\n
45<\/div>\n
importadores de 23 pa\u00edses en las misiones comerciales<\/div>\n <\/div>\n
\n
+200<\/div>\n
actividades, la mayor\u00eda gratuitas<\/div>\n <\/div>\n <\/div>\n\n \n

Madrid.<\/strong> FROMAGO Cheese Experience, la mayor feria del queso al aire libre de Europa, ha cerrado esta ma\u00f1ana en la Casa de Zamora en Madrid su gira de presentaciones \u2014el Camino a FROMAGO, que ha pasado por M\u00e1laga, Oviedo, Silleda, Salamanca, Braganza u Oporto\u2014 a dos semanas exactas de su inauguraci\u00f3n. Ante representantes institucionales, del sector agroalimentario y de los medios de comunicaci\u00f3n, la organizaci\u00f3n ha presentado las cifras de una tercera edici\u00f3n que confirma a la feria entre las grandes citas mundiales del queso. Mariluz U\u00f1a<\/strong>, presidenta de la Casa de Zamora en Madrid, ha ejercido de anfitriona del acto, que han protagonizado Javier Fa\u00fandez<\/strong>, presidente de la Diputaci\u00f3n de Zamora; Sara Fregeneda<\/strong>, presidenta de EILZA, entidad organizadora, e Isabel Blanco<\/strong>, vicepresidenta de la Junta de Castilla y Le\u00f3n.<\/p>\n\n \n

Una feria en su techo: 342 expositores y lista de espera<\/h2>\n\n

Fa\u00fandez ha desgranado las cifras de una edici\u00f3n que, en sus palabras, ha alcanzado \u00ab\u00a0su mayor\u00eda de edad\u00a0\u00bb en solo tres convocatorias: 342 expositores<\/strong> \u2014el 82% del sector quesero y l\u00e1cteo, completado con productos gourmet que maridan con el queso\u2014, 450 puestos comerciales<\/strong>, m\u00e1s de 500 carpas<\/strong> a lo largo de los 3 kil\u00f3metros<\/strong> de recorrido por el casco hist\u00f3rico de Zamora y 40.000 metros cuadrados<\/strong> de superficie ferial, todo al aire libre y con entrada gratuita. Por primera vez, la demanda ha superado al espacio disponible y la feria cierra con lista de espera<\/strong>.<\/p>\n\n

El presidente provincial ha subrayado tambi\u00e9n la dimensi\u00f3n comercial de la cita: 45 importadores de 23 pa\u00edses<\/strong> participar\u00e1n en las misiones comerciales \u00ab\u00a0porque FROMAGO no son solo cuatro d\u00edas de feria: es sentar las bases de negocio de un sector que cierra el ciclo completo, del ganadero a la comercializaci\u00f3n\u00a0\u00bb. La edici\u00f3n de 2024 se sald\u00f3 con 300.000 visitantes, 170.000 kilos de queso vendidos y un volumen de negocio de 14 millones de euros<\/strong>. Como t\u00e9rmino de comparaci\u00f3n, Fa\u00fandez ha recordado que la feria supera ya en expositores a la hist\u00f3rica cita de Bra (Italia), el certamen que en su d\u00eda sirvi\u00f3 de espejo al proyecto.<\/p>\n\n \n

\n
\n \"Javier\n <\/figure>\n
\n \"Javier\n <\/figure>\n <\/div>\n

Javier Fa\u00fandez, durante su intervenci\u00f3n y atendiendo a los medios de comunicaci\u00f3n tras el acto.<\/p>\n\n \n

\n

🧀 La frase del d\u00eda<\/strong>, de Javier Fa\u00fandez: \u00ab\u00a0En el mundo cristiano hay tres peregrinajes obligados: Roma, Santiago y Jerusal\u00e9n. En el mundo de las ferias yo a\u00f1ado otro: visitar una vez en la vida FROMAGO\u00a0\u00bb.<\/p>\n <\/div>\n\n \n

Un programa que \u00ab\u00a0genera FOMO\u00a0\u00bb: m\u00e1s de 200 actividades<\/h2>\n\n

Sara Fregeneda ha presentado el programa de actividades, publicado esta misma semana y ya consultable en la web de la feria<\/a>: m\u00e1s de 200 propuestas, la mayor\u00eda gratuitas, entre catas, talleres, showcookings, m\u00fasica y espect\u00e1culos. \u00ab\u00a0FROMAGO va a generar FOMO: hay tantas actividades que va a ser imposible verlas todas. Pero es una buena noticia, porque significa que cada visitante vivir\u00e1 su propia feria\u00a0\u00bb<\/strong>, ha se\u00f1alado la presidenta de EILZA.<\/p>\n\n

\n \"Sara\n
Sara Fregeneda, presidenta de EILZA, durante la presentaci\u00f3n del programa de actividades.<\/figcaption>\n <\/figure>\n\n

Entre los platos fuertes, 82 catas y degustaciones<\/strong> \u201466 de ellas ofrecidas por las propias queser\u00edas expositoras\u2014 y las cuatro galer\u00edas del queso<\/strong>, la experiencia m\u00e1s emblem\u00e1tica de la feria, por las que en 2024 pasaron m\u00e1s de 8.000 personas y que este a\u00f1o esperan alcanzar las 10.000. El Atrio de la Catedral acoger\u00e1 adem\u00e1s cuatro catas de nivel internacional: los quesos premiados en los World Cheese Awards<\/strong>, una masterclass de afinado con Roland Barth\u00e9lemy<\/strong>, un encuentro con tres de los afinadores m\u00e1s importantes de Europa \u2014entre ellos Marcel Petit<\/strong>\u2014 y la gran cata del Queso Zamorano DO con la DOP Roquefort<\/strong> como denominaci\u00f3n invitada. La vertiente profesional se completa con 22 ponencias<\/strong>, entre ellas la de Diego Canga, de la Comisi\u00f3n Europea, y una mesa redonda sobre el modelo del Comt\u00e9 franc\u00e9s y su \u00e9xito en el relevo generacional.<\/p>\n\n

\n \"Tr\u00edptico\n
El tr\u00edptico con el programa de la feria, presentado durante el acto.<\/figcaption>\n <\/figure>\n\n

\u00ab\u00a0Somos como hormiguitas: poquitos, pero ponemos mucho coraz\u00f3n y mucho esfuerzo en cada acci\u00f3n. FROMAGO es el reflejo de ese trabajo\u00a0\u00bb, ha resumido Fregeneda, que ha agradecido el respaldo de las instituciones y del conjunto de patrocinadores y colaboradores de una feria \u00ab\u00a0transversal, que va del mundo ganadero al consumidor pasando por la industria\u00a0\u00bb.<\/p>\n\n \n

Castilla y Le\u00f3n, potencia l\u00e1ctea<\/h2>\n\n

En la clausura, Isabel Blanco ha puesto el acento en el peso del sector que FROMAGO celebra: Castilla y Le\u00f3n es una potencia l\u00e1ctea y quesera de referencia, con una industria agroalimentaria que vertebra el territorio, fija poblaci\u00f3n en el medio rural y proyecta la calidad de sus producciones dentro y fuera de Espa\u00f1a. La vicepresidenta de la Junta ha destacado el valor de una feria capaz de unir a ganaderos, industria, distribuci\u00f3n y consumidores en torno a un mismo producto, y ha reafirmado el compromiso de la Junta de Castilla y Le\u00f3n con un evento convertido en escaparate internacional de la comunidad.<\/p>\n\n

\n \"Degustaci\u00f3n\n
Degustaci\u00f3n de queso junto a la delegaci\u00f3n internacional, tras la presentaci\u00f3n.<\/figcaption>\n <\/figure>\n\n

Del 17 al 20 de septiembre, Zamora se convertir\u00e1 en la capital mundial del queso: cuatro d\u00edas de feria en la calle, con entrada gratuita, queso de los cinco continentes y un programa pensado para todos los p\u00fablicos, del profesional que viene a hacer negocio al visitante que descubre la feria por primera vez.<\/p>\n\n \n

As\u00ed fue la presentaci\u00f3n, en un minuto<\/h2>\n\n
\n
\n \n <\/div>\n <\/div>\n\n \n
\n
El 17, cita en Zamora<\/div>\n

Del 17 al 20 de septiembre<\/strong>, la mayor feria del queso al aire libre de Europa. Entrada gratuita y m\u00e1s de 200 actividades.<\/p>\n

🗓️ Consulta el programa completo<\/a><\/p>\n <\/div>\n\n \n

\n
⚡ Resumen r\u00e1pido<\/div>\n
\n 📍 Broche del Camino a FROMAGO<\/strong> en Madrid<\/span>\n 🧀 342 expositores<\/strong> (+30%), con lista de espera<\/span>\n 🌍 45 importadores<\/strong> de 23 pa\u00edses<\/span>\n 🗓️ +200 actividades<\/strong>, mayor\u00eda gratuitas<\/span>\n 🎯 Objetivo: 10.000 personas<\/strong> en las galer\u00edas<\/span>\n 📅 17-20 septiembre<\/strong> \u00b7 Zamora \u00b7 Gratuita<\/span>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

@keyframes fprIn{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:translateY(0)}} .fromago-pr .anim{animation:fprIn .7s cubic-bezier(.2,.7,.2,1) both} .fromago-pr .stat{transition:transform .2s ease} .fromago-pr .stat:hover{transform:translateY(-4px)} .fromago-pr figure{margin:0;} .fromago-pr .foto{transition:transform .2s ease,box-shadow .2s ease} .fromago-pr .foto:hover{transform:scale(1.01);box-shadow:0 10px 28px rgba(44,33,24,.2)} @media(max-width:560px){.fromago-pr .stat{min-width:100%!important}.fromago-pr .dupla{flex-direction:column}} El Camino a FROMAGO ha puesto esta ma\u00f1ana su broche final en la Casa de Zamora en Madrid, a dos semanas exactas de la inauguraci\u00f3n. La […]<\/p>\n","protected":false},"author":1,"featured_media":11431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[360],"tags":[],"class_list":["post-11703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"\nFROMAGO 2026 s'installe \u00e0 Madrid : 342 exposants et une liste d'attente<\/title>\n<meta name=\"description\" content=\"FROMAGO cl\u00f4ture sa tourn\u00e9e \u00e0 Madrid : 342 exposants, 45 importateurs issus de 23 pays et plus de 200 activit\u00e9s. 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