What is the day-to-day life of an organization like InLac?
InLac plays a fundamental role as a meeting and collaboration point between the different links in the dairy chain. We are the unified voice of the sector, and our goal is to defend its interests, grow and look to the future with enthusiasm and spirit of improvement.
What role does InLac play in the dairy and cheese sector?
InLac’s role is to enhance the value of dairy foods and the work of dairy families and all the people who work in the companies that bring these healthy, wholesome and tasty foods to our tables, as well as to generate value and seek the best opportunities for dairy farmers, cooperatives and dairies. We work to strengthen the competitiveness of dairy products of national origin in the market, ensuring that the dairy sector remains strong, innovative and capable of adapting to market challenges.
What is the reality of the sector today?
Both the dairy sector, in general, and the cheese sector, in particular, are facing a complex reality. We are undergoing a process of transformation, driven by digitalization, sustainability and new consumer demands. While these changes present us with challenges, they also offer us opportunities to innovate and strengthen our positioning in the homes of Spaniards. Despite difficulties, such as production costs and international competition, the sector remains an important pillar for the economy of Spain and the European Union.
What lines of business are followed?
At InLac we address various lines of business, focused on the promotion of dairy products of national origin, sustainability, innovation and quality. Therefore, we develop different campaigns that highlight the nutritional and economic benefits of consuming dairy products and cheeses made in Spain, we encourage the implementation of the most sustainable and transformative practices among farmers, cooperatives and industries, and we support research and development of foods adapted to new trends. We are also focused on promoting the internationalization of our cheeses, opening new potential markets and strengthening our presence in existing ones.
Is society aware of the nutritional importance of dairy and cheese foods?
While there is general recognition of the nutritional benefits of Spanish dairy products and cheeses, there is still a need to continue to raise awareness of their importance in a healthy and balanced diet. Dairy is a key source of calcium, high biological value proteins and other essential nutrients, and it is crucial that it remains an integral part of the daily diet. At InLac, we are constantly working on information campaigns so that consumers have a clear vision based on scientific evidence about the benefits of consuming dairy products. We have different national campaigns, such as ‘Quesea con Quesos de España’, ‘ Te lo Agradece’,“Sostenibles sin saber, as well as the campaigns financed with the help of the European Union “Cheestories” and “Cuenta con los productos lácteos europeos”.
What is the impact of the Spanish dairy sector in Europe and the international market?
The Spanish dairy sector has a significant impact in Europe and increasingly in the international market. We are one of the leading producers of milk and cheese in the European Union, where we are recognized above all for our great variety and quality. In addition, we are seeing an increase in exports in recent years, which demonstrates the growing demand and competitiveness of our dairy products in a global context.
Is Fromago the first seed to relaunch milk and cheese?
Fromago is, without a doubt, an excellent platform to make the milk and cheese sector in Spain visible and give it the prominence it deserves. This fair allows us to show the great richness and diversity that we have as a country, as well as to connect with professionals and consumers who value the quality and tradition of cheeses. It is an opportunity to showcase the excellent work of the entire sector, promote our brands and strengthen the image of our cheeses both nationally and internationally.
How are these foods perceived?
As I mentioned before, our cheeses have a reputation for being high quality foods, linked to the tradition and culture of Spain, which also has an excellent gastronomic reputation worldwide. However, there is also a modern perception, which associates them with innovation, health and sustainability. At InLac we will continue to work to ensure that this positive perception continues to grow, highlighting both the nutritional value and the gastronomic pleasure offered by the consumption of our cheeses.
